Assembly Brand Guidelines
Resources for presenting the Assembly brand consistently and professionally.
Introduction
Our brand strategy guides everything we do. It clarifies our purpose, who we serve, and how we stand apart – while reflecting the essence of our brand.
Naming & Clear Space
"Assembly" is a single word that is always spelled with a capital "A", lowercase "s", and without a dash. It is the brand name of our company and product. The company legal name is Assembly Platforms Inc. On social media, you can refer to us with #Assembly.
We aim to maintain clear space around the logo to ensure visibility and impact. This space prevents any elements from crowding the logo, allowing it to stand out and be easily recognisable. The clear space enhances legibility and preserves the integrity of the design across different applications.
Logo wordmark
The logo serves as the primary brand signifier. It is the cornerstone of our brand identity and anchors our visual identity in all communications.
Logo
When referring to Assembly as a company, such as on social media, or where a "chip" design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
Company icon
When referring to Assembly as a company, such as on social media, or where a "chip" design is required, it is acceptable to use this stylized icon with an appropriate corner radius.
Colors
When referring to Assembly as a company, such as on social media, or where a "chip" design is required, it is acceptable to use this stylized icon with an appropriate corner radius.